Column: Lamar Jackson’s success will test boundaries of more than marketing - News Summed Up

Column: Lamar Jackson’s success will test boundaries of more than marketing


The story of Brady practically sells itself, especially with his good looks, supermodel wife and all of those sixes. It’s the kind of story a league with a conservative image like the NFL loves to wrap its revenue-generating arms around. AdvertisementHow the NFL handles the branding of this unlikely star will be a fascinating look into how intersectionality influences stardom. I don’t know Jackson’s politics but I do know he’s not clean cut and his Floridian accent is thick. Don’t forget the results found from a 2010 CNN study that recreated the “doll test” from the 1940s.


Source: Los Angeles Times December 22, 2019 02:03 UTC



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