It's part of the "Player Impact Program," a title that doesn't necessarily move the needle. What made this impact program difficult to grasp was how the tour is deciding who finishes in the top 10. It will be measured by an impact score derived from Meltwater Mentions, Google searches, Nielsen Brand Exposure, an MVP index and Q-rating. It's designed to identify players who have the "it" factor, a shorter way of saying "Player Impact Program." 1 in that impact program for the next 50 years because of just how he was with people," McIlroy said.

Source: Fox News May 11, 2021 20:56 UTC