Talking about colourism makes people feel uncomfortable because it shows that within ourselves, we discriminate against one another based on our skin tones. Colourism, as defined by The Oxford Dictionary, is prejudice or discrimination against individuals with a dark skin tone, typically among people of the same ethnic or racial group. Being of a darker skin tone overwhelmingly has a significant impact on one’s socioeconomic outcomes and one’s quality of life. Darker skin tones, especially darker skinned women, are rarely shown in advertising, film or music. We must stop equating the darkness of our skin tones with poverty, ugliness and despair.

Source: Huffington Post June 03, 2018 18:56 UTC