Colour experts at Pantone have unveiled a new shade of red – called Period – in a bid to break the stigma around menstruation. The firm said it hopes the 'active and adventurous hue' would 'encourage period positivity' and 'embolden people who menstruate to feel proud of who they are'. It developed the 'energising and dynamic' red with the Swedish firm Intimina, which declared the colour is an 'original shade... that represents a steady flow'. The firm said it hoped the 'energising and dynamic' red would 'encourage period positivity'. Broadcaster Vanessa Feltz said the 'well-meaning' but 'ridiculous' introduction of 'Period red' could make menstruation 'seem more significant, and maybe ominous'.

Source: Daily Mail September 30, 2020 00:52 UTC