Boyle took over the small outdoor clothing company in 1970 after her husband died from a heart attack. AD“Early to bed, early to rise, work like hell and advertise,” Boyle often said, among other pet phrases. When he died, the business took many calls wondering if Columbia would close and the bank urged her to sell the company. ADWhile Tim ran the operations as president, Gert Boyle continued to put in 40-hour work weeks well into her 80s and signed every company check. Tim Boyle is president of the company, her daughter Sally runs Portland company Moonstruck Chocolates and her daughter Kathy is an artist.

Source: Washington Post November 03, 2019 23:15 UTC