Enter Larry Culpepper, quirky concessionaire and the self-proclaimed inventor of the College Football Playoff. If you watch college football, you've likely seen a Dr. Pepper commercial featuring Larry Culpepper. In fact, awareness of Culpepper hit an all-time campaign high earlier this year with 55% of college football fans saying they're familiar with the quirky concessionaire peddling Dr. Pepper products. Even better, 67% of college football fans have an extremely or very positive impression of Culpepper, and more than half said he positively impacts their purchase intent. Dr. Pepper made the ingenious move in 2015 of creating costumes so fans could become their college football hero.

Source: Forbes October 28, 2017 21:33 UTC