Coca-Cola has launched a new outdoor advertising campaign in Egypt to coincide with the start of the CAF African Nations Championship. The campaign follows the brand's previous successful OOH campaign in Cairo during September 2023, and this time it is sure to get the attention of the National Team's passionate supporters. The main message of the campaign is "جمع ١٠ غطيان واكسب تيشيرت," which translates to "Collect 10 caps and win a National Team t-shirt for free." This is important for any OOH campaign, but it is especially important for a brand like Coca-Cola that is trying to reach a passionate fan base. The OOH includes a strong call to action, which encourages fans to collect Coca-Cola caps and win a free t-shirt.

Source: The Star January 17, 2024 16:23 UTC