Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. 'There will be a denial of any misleading conduct,' Tony Bannon SC, acting for Colgate-Palmolive, told the Federal Court on Wednesday. Colgate would dispute the way P&G had interpreted the claims and whether any of the alleged misrepresentations were made out, he said. P&G said data from Woolworths, where an 85g tube retails for $15, showed shoppers buying the Colgate product had previously bought Oral B toothpaste or other brands. 'They may move from week to week based on price, specials or who is doing the shopping,' Mr Bannon said.

Source: Daily Mail July 15, 2020 07:14 UTC