Recognising that the dating world isn’t always pretty, Colenso BBDO and Mars have created an alternative site that helps people find a cute companion – a shelter animal from MyHooman.com. Peter Simmons, Mars’ General Manager, says shelters across the country are reporting this year to be the worst kitten season ever seen. MyHooman is a proven solution that is helping us achieve that, by addressing the issue of pet homelessness,” says Simmons. Si Vicars, CCO at Colenso BBDO says with the number of people using dating apps growing to 323 million this year, they are excited to harness the disappointment dating apps can result in and convert it into cat adoptions. Client: MARSClient: Joe Lanham – Marketing Manager, Karl Bartrum – Marketing AssistantAgency: Colenso BBDOSound: Franklin RoadMedia Agency: WavemakerPR Agency: Porter Novelli

Source: New Zealand Herald November 28, 2022 20:22 UTC