We chat to Rob Campbell, Colenso BBDO’s Head of Strategy and Chief Strategy Officer, about this campaign to find out why it struck a chord with Kiwis. Winning Gold in the categories Telcos and Utilities, Most Original Thinking, and Sustained Success at the 2023 Aotearoa Effie Awards, the ‘Phone It In’ campaign for Skinny, has made effective use of traditional media in a cost-effective manner. “This campaign has experienced consistent growth year after year, maintaining its relevance and resonance with the target audience,” the Effie judges said. I see it as we continue to run the never ending marathon.”While acknowledging New Zealand’s exceptional work, Rob believes that there is always room for improvement, emphasising the need for the industry to continue pioneering and exploring new horizons. “There’s work that I’m viciously jealous of, and I both hate that and I love it,” he says.

Source: Stuff November 10, 2023 01:33 UTC