Coca-Cola India has rolled out a technological product innovation - a ‘locked’ Coke, which is a limited edition bottle of the beverage for the festive season. The ‘locked’ bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone. This unique bottle acts as a symbolic reminder of a promise made to meet in person. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

Source: The Star October 15, 2022 10:39 UTC