GreenpeaceCoca-Cola recently committed to making 25% of their packaging reusable or refillable by 2030 – can Pepsi rise to the challenge and be more ambitious than Coke? In the 1970s, Pepsi launched the “Pepsi Challenge” which invited consumers to guess which cola they prefer in a blind taste test. In February, Coca-Cola committed to making at least 25% of their packaging reusable or refillable by 2030. This is the first time that a Big Brand has made any sort of commitment on refill and reuse metrics. But, there is a small glimmer of hope – in March, shareholder non-profit AsYouSow announced that Pepsi pledged that they would set a refill & reuse goal by the end of 2022.

Source: Daily Nation May 03, 2022 09:55 UTC