The situation has led other sponsors to take a low-key approach to Olympics marketing, said sponsorship expert Jim Andrews, CEO of A-Mark Partnership Strategies. Earlier this month he surveyed the websites and other digital properties of major sponsors including Coca-Cola, Airbnb, Intel, Procter & Gamble and Visa, and found virtually nothing on the Olympics. NBC has much more robust demand for Super Bowl ads, with the network characterizing the inventory as “virtually sold out.”See which brands are buying ads in Super Bowl 2022. Traditionally, Super Bowl ads had been entirely driven by Coca-Cola’s North American marketing team. Coke “can’t even call it the Super Bowl, they have to call it the Big Game, and things like that,” Stanford said.

Source: The Star January 21, 2022 21:07 UTC