The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said. Recaptcha SIGN UP This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Explaining its “portfolio reset,” the company said it plans to phase out several brands by slashing its current holdings by approximately 50% to present a streamlined portfolio of 200 master brands. McClatchy News contacted the Coca-Cola Company for further comment and is awaiting response.

Source: Daily Nation October 22, 2020 19:00 UTC