New York (CNN Business) For the first time in years, Coca-Cola is introducing a new Coke flavor: Orange Vanilla. It's a way to encourage customers who are seeking more variety to stick with Coke rather than pick up a different soda, said Kate Carpenter, brand director for Coca-Cola Trademark, which includes Coke, Coke Zero and flavored Cokes. The beverage company decided to add to and revamp its flavor offerings — Cherry Coke, Cherry Coke Zero, Vanilla Coke and Vanilla Coke Zero — after the successful launch of Coca-Cola Zero Sugar last year, Carpenter said. The new flavor will also come in a Zero Sugar version. Orange Vanilla Coke Orange Vanilla Coke Zero Sugar hit shelves on February 25.

Source: CNN February 08, 2019 16:07 UTC