Today we talk about the opportunity in India, brand Coca-Cola is still a challenger brand in India. And it's - one of the hardest tasks we have is to take on." While some of these campaigns like "thanda matlab" were locally created, "happiness" is a theme adapted by different markets the brand is present in. "In a place like India, we've actually taken on that challenger mindset to unleash the potential that it (brand Coke) has, and we're very pleased with the early stages of that," Murphy said at the Deutsche Bank Global Consumer Conference in Paris. Murphy said in the last 3-4 years, there's been "tremendous consistency" with how the company was converting opportunities into value in different markets around the world.

Source: The Star June 26, 2024 19:22 UTC