After launching stores across the U.S., Coca-Cola is continuing to emphasize in-person experiences with its first retail shop in London. Visitors can also make their own personalized cans and have a drink at the shop’s beverage bar. The brand has existing U.S. retail stores in Orlando, Florida’s Disney Springs, Las Vegas and Atlanta where consumers can buy and drink products. Coke is also emphasizing its sustainability efforts by selling products made from recycled materials in-store. The brand’s past environmental advertising includes turning its white ripple sign into an arrow pointing people towards recycling bins.

Source: The Star April 28, 2022 23:15 UTC