Well, Coca-Cola and Riot Games are partnering to try and bring that feeling to fans through a new Coke flavor. Riot, the developer of League of Legends, and Coca-Cola have officially collaborated to make a new flavor of Coke, dubbed Coke Ultimate, the companies announced today. This is an extension of the Coca-Cola Creations, a line of new flavors tying into entertainment. This Ultimate flavor, with a taste inspired by “experience points,” is meant to emulate the feeling of progression in-game. Plus, by using the QR codes on the bottles of Coke Ultimate, fans can find plenty of other digital experiences from Coca-Cola Creations to see themselves in their “Ultimate” form through apps like Instagram.

Source: The Star June 07, 2023 22:12 UTC