THE world’s global brand Coca-Cola has tapped into Papua New Guinea’s music industry through its signature music platform, Coke Studio. This has provided an avenue for PNG artists to showcase their talent globally. Coke Studio has been recognized around the world as a platform for legends, season artists, and upcoming musicians to showcase their genre in any way they want. In PNG, Coke Studio was launched in 2016 and this year marks its fifth season. The Coca-Cola Global team has produced a series of creative assets that will be performed by artists around the world with the global Coke Studio anthem “Be who you are”.

Source: Daily Nation October 27, 2023 05:25 UTC