Coca-Cola is expanding Coke Studio Pakistan, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. The global Coke Studio program is digital-first, always-on, and provides an opportunity for emerging talent to partner, create and deliver moments of musical magic to new audiences. To mark this launch, Coke Studio has reimagined the iconic Queen track “A Kind of Magic” featuring the Pakistani artist Eva B, and Pakistani band Karakoram. International artists Ari Lennox, Griff, Tesher, Mariah Angeliq, Tems, TRI.BE and Ekin Beril have also released their unique versions of “A Kind of Magic” for the launch of Coke Studio Global. With this unique take on “A Kind of Magic” by Queen, Coca-Cola reiterates its brand’s persona – Real Magic.

Source: The Star September 23, 2022 17:59 UTC