So as Coke headed into the 2023 MLS All-Star Week with its third annual “Beats, Cleats & Eats” activation, the brand had its sights set on building on its “legacy” within the sport by both connecting with diehard supporters and inviting casual fans into the fold. The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. Beats, Cleats & Eats took place within the broader fan event (from July 15-16) on the Transit Pier, serving as a destination that highlighted key facets of North American soccer culture, from food to music to art, and spoke to its diverse fan base. As part of the initiative, the kids could also enter a Stars Aligned design contest, with the winning art featured at Beats, Cleats & Eats. More from Beats, Cleats & Eats:

Source: The Star October 02, 2023 10:33 UTC