Coke is releasing Coca-Cola Zero Sugar Byte, a new limited-edition “pixel-flavored soda” that was “born in the metaverse,” for sale on Monday, May 2. Coke plans to do another collaboration through Coca-Cola Creations with Marshmello, the musician who is also a very big deal in Fortnite. In addition to just being a new flavor of soda to try and collect, Coca-Cola has whipped up “a suite of immersive digital experiences” for the launch of Coca-Cola Zero Sugar Byte. At Pixel Point, Fortnite players can rub elbows with the new soda and play four minigames. This is the second Coke Creation flavor so far, with Coca-Cola Starlight, a space-flavored soda, hitting the market earlier this year.

Source: The Star May 02, 2022 20:45 UTC