Dive Brief:Coca-Cola unveiled its global campaign as official soft drink sponsor of the FIFA World Cup, with ads that rework Van Halen’s “Jump” as an anthem for fan excitement, according to a press release. A second ad, “Uncanned Emotions,” is set to drop in April while the final spot, “No Better Feeling,” is timed to the World Cup kickoff. Future ads will depict the raw emotions of fandom and the highs and lows of watching the World Cup in action. The World Cup is being hosted across North America, including several U.S. cities. QR codes on Coke packaging can also be scanned to enter for the chance to win prizes, such as World Cup tickets.

Source: The Star January 27, 2026 15:52 UTC