Coke’s ‘Masterpiece’ campaign brings Warhol and other classic art to life - News Summed Up

Coke’s ‘Masterpiece’ campaign brings Warhol and other classic art to life


“Masterpiece” works on many levels, Thakar said, including “romancing” Coke’s iconic bottle, which conforms to the styles of visual art in the film as it’s passed between pieces. The moving bottle also works as a metaphor for Coke’s distribution system, which was a source of inspiration for the story, he said. “Basically, an entire universe comes together to uplift this one slumping teenager in a museum. And that’s what happens exactly [in real life],” Thakar said. Also read: Inside Linda Yaccarino’s campaign to be TV’s partnership power broker


Source: The Star March 06, 2023 22:42 UTC



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