The local unit of Coca-Cola is working on reducing the sugar content across its portfolio by introducing low-sugar and diet variants of existing brands, and bringing in all-new products with lower-sugar content. We have seen two sequential quarters of good growth,” he said.He said the company was equally focused on driving revenue as well as volume.The company, which follows a January-December financial year, however, did not specify its India numbers. “The sparkling category has retained its relevance, and has grown almost at the same levels as overall growth,” Krishnakumar said. He said more variants of Thums Up could be launched this year.The key categories where the company will invest this year are sparkling, juices and hydration, he said. On the consumption outlook for the next two quarters, Krishnakumar said: “We expect growth to remain positive, in both urban and rural markets.We have a better understanding of what the consumer is looking for, and have a strong portfolio of products and packaging for rural consumers.”

Source: Economic Times February 22, 2018 01:18 UTC