Dive Brief:Coca-Cola announced it will launch Topo Chico Hard Seltzer in select cities in Latin America later this year. The hard seltzer will appear in the U.S. market in 2021, according to CNBC. Despite being a latecomer to the game, Coca-Cola is using the well-loved Topo Chico brand, which it acquired in 2017, as a springboard to launch its hard seltzer concept. For this launch, Coca-Cola will be tapping into two bubbling trends simultaneously: hard seltzer and sparkling water. Investing in the competitive hard seltzer space will provide a growth runway for Coca-Cola.

Source: The Star July 31, 2020 14:26 UTC