(NEXSTAR) – The Coca-Cola Company is refocusing its energy on beverages that aren’t Coke Energy. Coca-Cola even promoted its then-new beverage during the broadcast of Super Bowl LIV, in a 60-second commercial starring Martin Scorsese and Jonah Hill. But now, just under a year and a half later, Coca-Cola is discontinuing the drink in North America to “streamline” its portfolio and refocus on newer offerings, like its AHA sparkling water. “We recognized an opportunity to meet an unmet need in the category and give more people even more reasons to reach for a Coke.”While discontinued in North America, Coke Energy will continue to be available in other markets, Reuters reported. The Coca-Cola Company, meanwhile, isn’t entirely out of the energy drink business: The company currently owns a stake in Monster Beverage, the makers of Monster Energy, among other drinks.

Source: Daily Nation May 17, 2021 03:22 UTC