Coca-Cola Co. is discontinuing its Zico coconut water brand and considering axing some less-popular versions of Coke and Diet Coke as it slashes its product offerings in response to the coronavirus pandemic. The decision to discontinue Zico by the end of the year “comes at a time when we are hyper focused on delivering on our consumers’ wants and needs,” a Coke spokeswoman said. The company is winnowing down its brands to ones that can achieve a large scale, she said. Products...

Source: Wall Street Journal October 04, 2020 18:56 UTC