Coke Studio is a music platform with a mission to provide consumers with exclusive access and content to music festivals, artists and experiences. The brand unveiled its repositioned India avatar and launched the first-ever edition of Coke Studio Bharat (Bharat is another name for India in the Hindi language). In India, Coke Studio was first launched in 2011 and has had six editions since, the last one being in 2015. AdvertisementWhat makes Coke Studio Bharat distinctThe refreshed Coke Studio Bharat will feature musical traditions from multiple regions in India to create music for the music-loving, young-at-heart New India consumer. Universal Music India (UMI) is the executive producer for the launch season of Coke Studio Bharat.

Source: Daily Nation February 03, 2023 19:48 UTC