Coke studio debuts with a homage to Queen. Coca-Cola is expanding coke studio, a music platform originally launched in Pakistan in 2008, to a global stage. Enjoy, which sees packs of Coca-Cola turn into digital portals: a gateway for people to connect with the new global coke studio content. “Coke studio is a direct extension of Coca-Cola's real magic philosophy,” said Pratik Thakar, head of global creative strategy and content, Coca-Cola. “Collaborating with these incredible artists and the Coca-Cola team on both the music and creative vision for this launch was magic,” said Richard Yaffa, EVP, global brands, Universal Music Group.

Source: The Star May 20, 2022 00:58 UTC