Coca-Cola India has rolled out a technological product innovation - a ‘locked’ Coke, which is a limited edition bottle of the beverage for the festive season. The ‘locked’ bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone. This is a first-of-its-kind product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. Kaushik Prasad, Director, Marketing, brand Coca-Cola, said, “We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy.

Source: The Star October 13, 2022 10:58 UTC