Coke with Coffee was piloted in Japan in 2018. Since then, it has become available in over 30 markets throughout the world, including Australia, Italy and Vietnam. The company spent about two years testing the latest product in the United States ahead of the launch, said Brandan Strickland, brand director of trademark at Coca-Cola in North America. The formula for Coke with Coffee differs from region to region to cater to local tastes. Coke with Coffee is designed to appeal to customers looking for an afternoon caffeine pickup that's an alternative to regular coffee, or a regular Coke.

Source: The Star January 25, 2021 19:30 UTC