The ‘locked’ bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone. This is a product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. Kaushik Prasad, Director, Marketing, Coca-Cola, said, “We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. This Diwali, Coca-Cola seeks to evoke a feeling of togetherness among people and bring back the real magic of celebrating festivities in-person with loved ones.

Source: The Star October 13, 2022 16:21 UTC