Coca-Cola has expanded its Coke Studio, a music platform launched in 2008 in Pakistan, to global reach. The Coke Studio program is digital-first, always-on and provides an opportunity for emerging talent to partner, create and deliver moments of musical magic to new audiences. Coke Studio and “The Conductor” are part of Real Magic, the new global brand philosophy that Coca-Cola introduced late last year. The launch of Coke Studio and “The Conductor” was curated in partnership with Universal Music Group with five of the participating breakthrough artists signed to the company’s record labels, and a sixth with its Universal Music Publishing Group (UMPG) division. “Collaborating with these incredible artists and the Coca-Cola team on both the music and creative vision for this launch was magic,” said Richard Yaffa, executive vice president for Global Brands of Universal Music Group.

Source: Daily Nation May 21, 2022 02:56 UTC