Coca-Cola Nigeria has launched a new campaign, ‘Open Like Never Before’, its first since COVID-19 changed the world in so many ways. Coca-Cola in Nigeria temporarily suspended all planned marketing activity in April, redirecting resources towards communities and supporting its most affected retail partners. Now, Coca-Cola is returning to the air in Nigeria with a new campaign. It begins with a manifesto written specifically for Coca-Cola by award-winning spoken word artist, George The Poet. Speaking on the thought process behind the campaign, Public Affairs and Communications Manager, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe, said: “Open Like Never Before is founded in the belief that we do not have to go ‘back’ to normal.

Source: Nigerian Tribune August 07, 2020 03:56 UTC