Coca-Cola has just launched a K-pop-inspired flavour of its zero-sugar drink called Coca-Cola K-WaveTeaming up with JYP Entertainment, the drink was launched today in Seoul with ITZY in attendance. Leading this initiative are three K-pop groups from J.Y. Park’s JYP Entertainment: Stray Kids, ITZY, and NMIXX. On top of dropping in a few hours in the States, Coca-Cola K-Wave will be available in a total of 36 countries. “We are excited to celebrate one of the most passionate fan communities in the world and create new experiences that we hope will bring Coca-Cola magic to fans across the globe,” said Oana Vlad, senior director for global strategy at Coca-Cola.

Source: The Star February 26, 2024 02:28 UTC