Diet Coke, Coke Life, and the UK's new sugar taxSo where does Diet Coke fit into that strategy? "Strategically, Coke and Coke Zero Sugar are ham and egg. The "disc" that appears on the Coke Zero Sugar can will also appear in some form on Diet Coke packs. Brittain thinks Coke Zero Sugar will perform far better - partly because 50% of people don't know Coke Zero doesn't contain any sugar - and he believes the new brand will perfectly complement traditional, "red" Coke. This week, Great Britain became the first market to sell Coca-Cola Zero Sugar, a reformulated, rebranded version of Coke Zero, that the company claims "tastes more like Coke and looks more like Coke."

Source: Daily Nation July 08, 2016 11:37 UTC