Coca-Cola first launched its flagship low calorie drink – Coca-Cola Zero or Coke Zero – in September 2014 and claimed to have sold 100,000 cans on online marketplace Amazon within the first two weeks of launch. This will be the fourth ‘zero’ sugar carbonated beverage, and first Indian Cola brand to have ‘no sugar’ from Coca-Cola in India. It already sells Diet Coke, Coke Zero, Sprite Zero in the country. “Diet or zero sugar is a fast growing segment, especially across metro and top towns. Coca-Cola first launched its flagship low calorie drink – Coca-Cola Zero or Coke Zero – in September 2014 and claimed to have sold 100,000 cans on online marketplace Amazon within the first two weeks of launch.

Source: Mint April 09, 2018 16:30 UTC