Coca-Cola has expanded its Coke Studio music platform globally with a launch film that reimagines Queen’s iconic song It’s A Kind of Magic. The Drum caught up with the brand’s head of global creative strategy Pratik Thakar and its head of global music and culture marketing Joshua Burke to understand why. “Coke and music – there’s an amazing history,” begins Thakar, who cites the brand’s collaboration with The Beatles as one example. The expansion campaign, created by BETC London, debuts with ad ‘The Conductor’ and serves as a continuation of Coke’s ‘Real Magic’ platform. Enjoy,’ which sees packs of Coca-Cola turn into digital portals taking users to the Coke Studio platform.

Source: The Star May 20, 2022 14:22 UTC