The Super Bowl has long served as a prominent front for the long-running soda war between Coca-Cola and Pepsi. By doing so, the soda-maker ended an 11-year streak of making Super Bowl ad appearances. Coke has over the past two decades become a Super Bowl stalwart. Recognizing more Super Bowl viewers were using smartphones during the game, Coca-Cola in 2013 ran a feed on social media of its famous animated polar bears commenting on all the Super Bowl commercials. The ad’s appearance in Super Bowl XIV in 1980 helped helped make it a classic,(even though the commercial had aired previously on TV.

Source: Daily Nation January 15, 2021 18:54 UTC