(AP) — With the help of Molson Coors, Coca-Cola will start selling the “hard stuff” — hard seltzer, that is. The hard seltzer will come in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. IWSR Drinks Market Analysis, a data firm, said sales of hard seltzers like White Claw and Truly jumped more than 200% last year to $1.5 billion. The data firm said late last year that it expects consumption of hard seltzer to triple by 2023. Coke was likely looking to get into the booming hard seltzer market before its revenue plunged 28% in the second quarter due to the coronavirus outbreak.

Source: The Star September 29, 2020 14:15 UTC