Bangladesh will be the first overseas market where Thums Up will be launched, according to a spokesperson for Coca-Cola India. Ltd at a time when The Coca-Cola Co. was withdrawing from India, Thums Up quickly became India’s biggest cola brand, trumping competitors such as Campa Cola and Double Seven. Bangladesh will be the first overseas market where Thums Up will be launched, according to a spokesperson for Coca-Cola India. Coca-Cola India will “market and create equity” for Thums Up in the new overseas markets, he added. Although Coca-Cola India has in recent times faced some headwinds, “broader trends remain very optimistic”, Murphy added.

Source: Mint February 02, 2018 18:45 UTC