“Star Wars” takes place “a long time ago, in a galaxy far, far away,” as any fan of the popular movie franchise knows. And the process of getting a famous product embedded into a new Disney park based on “Star Wars” seemed to last for a similar duration. At “Galaxy’s Edge,” staying true to the look and feel of the world of “Star Wars” is paramount, says Scott Trowbridge, Disney’s lead Imagineer for the park. Over the course of the joint plan to weave Coca-Cola products into the Disney experience, Coke’s designers created dozens of different package prototypes. The idea to use the special “Star Wars” language on the orbs came after Disney Imagineers toured an archive at Coca-Cola’s Atlanta headquarters.

Source: The Star April 13, 2019 16:18 UTC