The Coca-Cola Company has announced the launch of its global meals experience platform ‘Coke is Cooking’. It is an extension of Coca-Cola’s global brand platform - Real Magic – which invites everyone to celebrate the real magic of togetherness. The platform has first been launched in India, with Kolkata being the first city across the world to experience the magic of ‘Kolkata is Cooking’. Speaking at the ‘Coke is Cooking’ event in Kolkata, India, Aabir Chatterjee, Manager, Marketing, Coke Meals, Coca-Cola India, said, “The ‘Is Cooking’ meals experience is an opportunity to celebrate the magic of eating together. In the coming months, the ‘Is Cooking’ platform will be taken to cities across Vietnam, Africa, and beyond.

Source: The Star September 27, 2022 15:48 UTC