"Coca-Cola has lost $4 bil in market value as people are boycotting Coke for their ‘try to be less White’ statement," the post reads. The post was flagged as part of Facebook’s efforts to combat false news and misinformation on its News Feed. As a result of the "try to be less white" training module, calls to boycott the company circulated on social media under hashtags like #boycottcoke and #boycottcocacola. But there’s no clear evidence that calls to boycott Coke in February triggered market pressure months later. Our ruling"Coca-Cola has lost $4 bil in market value as people are boycotting Coke for their ‘try to be less White’ statement," the Facebook post reads.

Source: The Star July 23, 2021 19:30 UTC