Co-op has revealed plans to cut prices for around 4.5million of its customers who are 'members' in a move which rivals Tesco and Sainsbury's. It said the funding will be used to introduce new and lower prices which will only be available to Co-op members - which could help them to save up to £300 a year. It comes hot on the heels of Sainsbury's launching Nectar Prices offers that are only available to its Nectar loyalty scheme members, similar to rival Tesco's Clubcard Prices offer. Members pay £3 for Co-op’s Irresistible Pizza 235G – non-members pay £4.10'Our initial member-investment will be targeted within our food business and directly supports our pure convenience strategy. 'Our ambition is that many will convert to being Co-op members, when they see the clear value this can bring to both themselves and their wider communities.'

Source: Daily Mail April 20, 2023 22:05 UTC