"Discretionary spends are down so brands have to find creative ways to woo consumers. I expect more such partnerships to happen with players such as Netflix where consumers are spending significant amount of time," he added. The co-branding pact is backed by two key consumer insights -- increased consumption of data and people spending more time at home, leading to increased in-home consumption of food and beverages. Titan's “Let’s Get India Ticking" campaign brought players across industries together to uplift consumer sentiments and kickstart the economy. “The campaign is category agnostic and is designed to connect with consumers, not as consumers but as people, to nudge them to restart their consumption habits.

Source: The North Africa Journal September 10, 2020 10:18 UTC