PHOTO: facebook.com/thehalaldiningclubSmall and medium-sized restaurants will now be able to achieve economies of scale in Pakistan without massive investment as the food business is now headed towards the concept of cloud kitchen which is a potential market worth Rs20 billion per annum. Hotpod, a startup, has launched a shared cloud kitchen service in Karachi with three kitchens at present. Cloud kitchen is a concept of outsourcing food services which the company is currently offering to small restaurants. “With over 100,000 food outlets across Pakistan, Hotpod will help client businesses grow their market by increasing the consumer base and experience through hyper-local food delivery,” he said. “Now, we are scaling this concept with the cloud kitchen network across Pakistan.”Brands could expand to any city and province via Hotpod kitchens, he said.

Source: The Express Tribune November 11, 2020 03:22 UTC