Politicians, bureaucrats, activists, scientists and the media have warned Americans for decades that the Earth is headed toward climate catastrophe. Yet surveys consistently show that less than half of U.S. adults are “deeply concerned” or “very worried” about climate issues. If, as Leonardo DiCaprio insists, climate change is the “most urgent threat facing our entire species,” why do a large percentage of Americans not share his fear? Climate crusaders tend to lay fault with nonbelievers’ intransigence. But this is its own form of denial and masks the real reason: poor salesmanship.

Source: Wall Street Journal April 25, 2018 22:30 UTC