When the coronavirus forced concert halls and opera houses to close in March, a flood of music came online. The livestreams proved especially gratifying, offering a jolt of you-are-there excitement. The artists and organizations who can draw sizable numbers of paying customers may be those who already had globally prominent brands before the pandemic. The Metropolitan Opera, for example, has recently begun a series of livestreamed recitals featuring star singers, sophisticated camerawork and vibrant audio. The tenor Jonas Kaufmann’s recital last month, tickets for which cost $20, was viewed by 44,000 people — not a bad gross.

Source: New York Times August 11, 2020 20:48 UTC